Olympic Snowboarders go for Plaid

Dave — Tue, 16 Feb 2010 06:36:24 +0000

Even though today is the first day of Plaid Week and President’s Day, to some both are overshadowed by another event, the 2010 Vancouver Winter Olympics. While the Winter Olympics are not as popular as the summer games, these games are not without highlights and stars; Apolo Ono and short track speed skating, John Shuster and curling, and Shaun White and snowboarding.

This year the men’s and women’s snowboarding teams are taking patriotism to another level. The 2010 uniforms were designed with Plaid Week in mind as seen above.

The new uniform, Burton’s Creative Director Greg Dasychyn says, is equally American — but in a very less uniform sort of way: a plaid jacket and blue jeans.

“There’s nothing more American than blue jeans,” says Dasychyn, “and this time around we wanted something that spoke more to snowboarding, a look that speaks more to the sport’s individualism and character, and a look that is popular in the sport right now.”

Burton’s Design Czar, John McOlsen, felt that “I could not think of a better way to sum up the spirit of the games than with plaid. When we found out that the games would overlap with Plaid Week we knew what we had to do.”

Here at PlaidWeek.com we could not think of a better way to commemorate Plaid Week 2010 than for Shaun White to bring home the gold.

via espn

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Olympic Snowboarders go for Plaid